Sustainability
We're a young company with a clear point of view on this: we'd rather say less and do more than claim things we can't fully substantiate. This page reflects where we actually are — not where we'd like to appear to be.
A note on honesty: sustainability is a word that gets stretched past its meaning quickly. We're not going to tell you we're carbon neutral, claim certifications we don't hold, or use language designed to make us sound better than we are. What we will do is tell you plainly how we think about sourcing, what we're committed to, and where we're still working things out.
We choose growing partners based on quality — and quality at altitude tends to correlate with traditional, lower-intensity farming practices. We take that seriously when we evaluate sourcing relationships.
We work to minimize unnecessary packaging, avoid over-ordering inventory that ends up discarded, and make deliberate decisions about how product moves from source to customer.
Sustainability, to us, also means building a business that can sustain itself — one that doesn't cut corners to survive short term and then disappear. Longevity is a form of accountability.
Tea quality and environmental stewardship are not opposites. In high-altitude growing regions, the conditions that make great tea — cooler temperatures, specific soils, careful cultivation — also tend to favor practices that don't extract aggressively from the land. We look for that alignment when we source.
We don't hold formal certifications at this stage, and we won't claim them. What we do is evaluate our sourcing partners on the basis of consistency, quality, and how they work — not just what they produce. We ask questions. We look at how teas are processed. We pay attention to provenance.
That's not a green credential. It's the baseline of doing this work seriously — and we think it matters more than a label we haven't earned.
On Sourcing
We will not exaggerate our environmental practices, claim certifications we don't hold, or use sustainability language as a marketing device. If we can't substantiate it, we won't say it.
We're working toward packaging choices that reduce waste without compromising product integrity. It's an ongoing process — not a solved problem — and we'll be transparent about where we are.
We're building relationships with growing partners, not just transactions. That means paying fair prices, being reliable buyers, and taking a genuine interest in how they operate.
We expect this page to evolve. As we grow, we intend to be more specific about our practices — and hold ourselves to higher standards. That accountability starts with being honest about where we are now.
There's no shortage of companies in this space using sustainability as a brand asset rather than a genuine operating principle. We're choosing a different path — which means being explicit about what we're not prepared to say.
Things you won't find us claiming
We're straightforward to reach. If you have specific questions about how we source, how we operate, or where we stand on a particular issue — ask us directly.
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